Noticias

K-pop has long ceased to be just music and has become a global industry with a lot of money. Concerts, souvenirs, licenses, streaming, song rights, and image are a complex financial system. But it was almost impossible to invest in it before. Fans bought tickets and albums, but couldn't share in the revenue from the content they promoted themselves. Soneium and Dayonedream will try to fix this.

Soneium is Sony's blockchain platform for the entertainment industry. Dayonedream is a company that deals with intellectual property and concerts. They announced the collaboration on the first day of Korea Blockchain Week 2026, which runs until October 1st. The bottom line is to tokenize the rights to K—pop and transfer the associated money to the blockchain.

The main thing here is the WAVIST platform from Dayonedream. It connects entertainment intellectual property with finance. In May, WAVIST issued tokenized bonds for the rights of K-pop assets, managed them until maturity and destruction. This is not just an idea, but a working scheme.

Dayonedream's portfolio includes concerts around the world, music rights, and artists like BTOB, LEE CHAE YEON, MEMI, and 2F. Together with Soneium, they want to give people direct access to investing in entertainment assets through the blockchain, and rights holders new ways to finance everything according to the law.

Dylan Cho from Dayonedream says that K-pop is a unique market, but the methods of raising capital there are old. The partnership with Soneium is a junction of real assets, rights and music, which provides a real path to investment in intellectual property itself. Yuji Kumagai from Soneium believes that entertainment rights are a great opportunity to show the value of blockchain. Soneium is already connecting creators like Dayonedream with fans and investors, and will continue to expand.

What does it mean? Fans will be able to participate in the economy directly, not just through tickets. Copyright holders will receive alternative money. Blockchain will acquire a real asset from a working industry, not speculation.

But there are questions. Different countries have different rules. Music rights, concert income, licenses — everything is complicated. It is unclear how to divide the profits between the token holders, what will happen when the label changes, and what guarantees investors have. These details will decide whether the project will become a standard or remain an experiment. Still, Sony's involvement and Dayonedream's real assets speak volumes. Korea Blockchain Week 2026 has just begun, and there is a lot of news ahead. But it's already clear: Tokenization of rights in entertainment is moving from words to deeds.