Binance announced a strategic integration with Worldpay, adding support for Apple Pay and Google Pay for purchasing cryptocurrency. This solution significantly simplifies the entry of new users into the crypto economy, allowing digital assets to be purchased as easily as making regular online payments. Particular emphasis is placed on emerging markets, especially in Africa, where the exchange has introduced 18 new fiat channels and support for local mobile payments.

In 2024, Binance significantly expanded its fiat capabilities, adding support for 125 currencies and over 1,000 payment methods. The company entered 20 new markets, with a special focus on regions with limited access to traditional banking services. As noted by Binance’s VP of Fiat Thomas Gregory, this is in line with the company’s mission to ensure financial inclusion and expand access to digital assets. These steps are aimed at creating a more accessible financial ecosystem in regions where mobile payments prevail over traditional banking services.

The integration with Worldpay is also a logical continuation of Binance’s efforts to develop crypto infrastructure in Africa, where the exchange has previously launched the One Click Buy and Sell mobile app in Ghana, Tanzania, Uganda, and Zambia.