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In the rapidly developing field of forecasting, where turnover reaches hundreds of millions of dollars daily, two leaders are fighting for the attention of the audience: Polymarket and Kalshi. These technology giants, estimated at billions, are based in New York and are actively fighting for supremacy. But recently, their rivalry has moved beyond online platforms and onto the streets of the city.

In early February, Kalshi organized a large-scale distribution of food packages at the popular Westside Market supermarket in Manhattan. This attracted the attention of local residents and caused a wide response on social networks. The campaign was presented as a support for the local community, creating a positive image of Kalshi.

Polymarket went further by announcing a long-term project. On February 12, they are going to open a free store "The Polymarket". They also made a large donation of one million dollars to the Food Bank For New York City. This step is aimed at helping those in need in all areas of the city and creates the image of a socially responsible company that actively participates in the life of New York.

According to reports, Kalshi generated commission income of $263.5 million in 2025. At the same time, both companies are strengthening ties with the media: Polymarket cooperates with Dow Jones, and Kalshi – with CNN and CNBC. At the same time, traditional promotion channels are not available to them, which explains the search for alternative, offline communication methods.

Polymarket and Kalshi's social projects in New York are part of their comprehensive competition strategy. Going beyond the digital world, companies strive to establish strong emotional connections with the audience, increase brand awareness and earn a reputation as socially responsible companies. In the context of limited classical advertising and an oversaturated media space, such charitable initiatives are becoming an effective tool for influencing and building long-term customer loyalty, which helps strengthen market positions.