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The UK, in an effort to protect its citizens from unfair advertising of financial products, is taking decisive steps. The Financial Supervisory Authority (FCA) has stopped the marketing activities of the HTX cryptocurrency exchange in the country. The reason was gross violations of the rules for the promotion of financial services.

The legal proceedings initiated against HTX (formerly known as Huobi Global) started in October 2025. Due to the lack of an official representative office in Britain, the FCA had to look for ways to notify the company abroad, having received the appropriate permission from the court.

While most other participants in the crypto market have already adjusted their advertising campaigns to meet the new requirements or stopped working with British clients altogether, HTX, according to the FCA, ignored these measures. For several months, the regulator has been monitoring the exchange's advertising materials on social networks. All attempts to contact the HTX management and get an explanation of the legal grounds for their marketing activities went unanswered. The opacity of the exchange's ownership and management structure, according to the FCA, also exacerbates the situation.

HTX has taken some steps, such as deactivating registration forms for new British users. However, existing customers have retained full access to the platform and continue to receive illegal advertising materials, as defined by the FCA. The regulator fears that the exchange may resume registration of Britons without warning.

In response, the FCA appealed directly to the owners of the platforms, demanding that access to HTX accounts be restricted to users from the UK. In parallel, requests were submitted to Google Play and the Apple App Store in order to remove the exchange's application from British stores.

The FCA also warns consumers: HTX customers facing financial claims against the exchange will not be able to expect any protection or compensation under the British regulatory system. The regulator consistently closes all opportunities for companies that ignore local laws to interact with the British audience.