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American Express has used blockchain to create digital travel souvenirs. This feature appeared in the updated travel app and works on the Ethereum network. The Base network from Coinbase is responsible for the technical part, where ERC-721 tokens are issued.

AmEx representatives say that these digital assets are not intended for resale. Their main task is to keep the customer's travel history. Each token is like a digital stamp in a passport that appears when a customer uses an American Express card while traveling.

AmEx emphasizes that they do not plan to earn money directly on these tokens. Rather, it's a way to make the customer experience better and add value to users. The technology allows you to create unique digital gizmos that are integrated into the system of services for travelers.

Together with the blockchain, the company continues to improve the application: the trip planner has become more convenient, and access to the Centurion Lounge has become easier. This is part of American Express' strategy to integrate new technologies, including artificial intelligence and blockchain, into its services.

This initiative shows how blockchain can be used in finance. Instead of speculating with NFT, AmEx has created a system that aims to build long-term relationships with customers and increase their loyalty. This suggests that the blockchain is no longer just an experiment and is becoming a real tool for improving the service.