News

The United States Major League Soccer (MLS) has entered into an exclusive long-term cooperation agreement with Polymarket, a platform specializing in prediction markets. Now Polymarket is the only partner of the MLS League and League Cup in terms of forecasting. This means that everything related to league predictions will go through this platform.

The main task of the partnership is to find completely new approaches to interacting with a huge base of football fans. There are plans to introduce special analytical systems and develop the idea of a "second screen".

Polymarket will create and provide forecast markets. They will show in real time what the audience expects from various aspects: from the outcome of matches and the development of tournaments to the key moments of the season. According to the CEO of Polymarket, Shane Coplan, these tools will enable fans to immerse themselves deeper into the game, complementing the usual viewing of matches with analytics and context created by the fans themselves.

The agreement comes at a time when soccer in the United States is becoming increasingly popular, especially ahead of the FIFA 2026 World Cup in North America. For Polymarket, this partnership has become one of the most important in the sports field.

But the legal status of such platforms still raises questions. Some states, such as New Jersey, Massachusetts, and Nevada, are suing prediction market operators. They believe that contracts for sporting events are the same as betting, only without a license, and should be regulated by other laws.

The deal between MLS and Polymarket is something on the border of sports, technology and law. The success of the project will depend not only on fan engagement, but also on the ability to circumvent strict regulations.