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Steak Restaurant Chain 'n Shake from America has announced the opening of its branch office in El Salvador. This step is consistent with the company's plan to expand into countries where digital currencies are actively developing. El Salvador is particularly attractive because it was the first in the world to recognize bitcoin as an official means of payment.

Coming to El Salvador is part of the company's global growth strategy with a focus on cryptocurrency solutions. After the successful trial launch of accepting bitcoins as payment in May of this year, management announced plans to implement this system in all its international locations.

An analysis of financial statements shows that Steak ‘n Shake has surpassed the growth rates of such giants as McDonald's, Burger King and Starbucks. This suggests that the introduction of cryptocurrencies is not just a PR campaign, but an effective method for business promotion.

It is interesting how the local market reacted to the appearance of a new player accepting bitcoins. The first results show that both locals and tourists have shown great interest, which opens up additional prospects for the company's growth in this region.

Increasing the number of Steak restaurants 'n Shake in El Salvador confirms that cryptocurrencies are playing an increasingly important role in international business. If this project proves successful, other international catering and retail companies will also want to introduce digital assets.