
South Korea's financial and technology sector is preparing for the emergence of a new player specializing in stablecoins. Viva Republica, the operator of the popular Toss payment application, has announced its plans to launch stable coins. This statement coincided with the completion of the work of South Korean regulators on the legislative framework for digital assets, which is designed to legalize such financial instruments in the country.
On March 12, 2026, at the Blockchain Meetup conference in Seoul, Viva Republica management shared the details of its strategy. Managing Director So Chang Hoon introduced the release of stablecoins as part of the global modernization of Toss payment systems. According to him, this is not just an experiment, but a natural extension of the existing infrastructure. It is important to note that the issue of digital assets will be closely linked to their subsequent use within the Toss ecosystem.
Viva Republica already has a track record of successfully transforming traditional financial services. Previously, the company had gained a significant market share by offering free transfers, which became a serious challenge for banks. The introduction of stablecoins is likely to continue this trend, aimed at reducing fees and eliminating intermediaries, now in the context of cross-border and domestic payments based on the blockchain.
However, the release of stablecoins is fraught with certain difficulties. The recent technical failure of Toss, which led to financial losses, highlighted the importance of ensuring the stability of systems used by millions of people. It is obvious that the introduction of cryptocurrency services will increase the requirements for infrastructure reliability.
The company has an extensive customer base, many licenses and ambitious plans for the development of its terminal network. The success of the project will depend on the ability to effectively integrate the issuance of digital assets into real day-to-day calculations, as well as on ensuring the smooth operation of systems with increasing security requirements and compliance with new legislation.