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The memcoin market has always been known for its transience: projects flare up and go out, and investors chase instant profits. In such an atmosphere, the pump announcement.fun looks like an attempt to change the rules of the game. The platform introduced two innovations — the introduction of Holder Rewards and the cancellation of cashback for new tokens. This is not just cosmetics, but a revision of the principles of commission allocation and motivation of participants.

Coin creators can now choose one of two schemes. The first is the classic one, where the author receives a percentage of the bidding. The second is with a reward to the holders: the commissions go to the pump shared wallet.fun, from where they are automatically distributed several times per hour in proportion to the volume of assets. The more tokens a user has, the larger their share.

Those who have more than twenty dollars in their balance can apply for payments — this cuts off random players. Charges are made in the quoted currency of the pair: for a SOL pair, it is Solana, for a PUMP pair, it is PUMP itself. Such a link preserves the specifics of each market.

Existing projects with cashback or Creator Fee can apply to upgrade to the new model. The decision will be made individually, but a return to the previous format is excluded — the choice is irreversible. For custom pairs, you need to set a commission from 0.01% to 3% without the right to change. Pairs with SOL and USDC operate on a standard multi-level scale: the higher the capitalization, the lower the commission. Protocol fees are the same for everyone.

Pump.fun expects that Holder Rewards will encourage people to hold positions and support communities for longer, shifting the focus from speculation to long-term engagement. But success depends on whether the holders value regular payments more than the opportunity to quickly lock in profits. The twenty-dollar threshold and the irreversibility of the transition can reduce the audience. Previously, the platform has already expanded its functionality with tokenized shares with Custom Pairs — now a new economy has been added. If the model shows itself, it will be picked up by other platforms.; if not, it will become another experiment where the mechanics are thought out, but the real behavior of the participants makes its own adjustments.